SUPERNATURE


The Autumn Winter 2019 collection is entitled "Supernature" and revisits still life through a contemporary digital approach. True to the brand's artistic director's appetite for contrast and playful provocation, this seasonal print is a tribute to both Impressionist painters, notably Renoir, and modern photographer Erwin Olaf.

The season's print, Hortense, is illustrated with a painting of flower bouquets in varied arrangements, using them as exercises in shapes and colors and enjoying mixing different species. Fuchsia and pale pink roses are mixed with touches of bright blue and other white flowers accompanied by greenery. Warm and cool tones play with each other, and the contrast is accentuated by the black background against which they stand out.


The collection features a selection of bright colors ranging from fuchsia to electric blue, mixed with pastel pink and pale blue, continuing la Maison 's artistic direction in determining the key pantone tone of the season's print to create harmonious styles. The cuts and silhouettes, reminiscent of the '70s and early '80s, highlight the artistic director's fundamentals such as high-waisted jumpsuits and full sleeves, pay homage to Yves Saint Laurent via a printed velvet suit, stand out with an extravagant pink faux fur and bring the new Hortense print to life on iconic Fête Impériale models such as the Camus Jumpsuit, the Eupraxia blouse and Alice shirt.


The collection evolves towards deep printed and lamé velvets, Italian silks and black and pale pink vinyl. Music and the arts are always a source of inspiration for Laura Gauthier Petit, founder and artistic director of la Maison, who named each piece after artists of the time: Bette, Ringo... Finally, let's return to the name "Supernature", which is both a nostalgic look back at Laura's childhood groups and an illustration of the brand's attachment to the ever-evanescent botanical world.


SUPERNATURE 
BY EMMANUEL GIRAUD



ARETHA

Hortense printed velvet jacket

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MOODY

Hortense Printed Velvet Pants




KISS

Emerald satin dress




RINGO

Black alpaca wool straight cutcoat




TAYLOR

Midnight blue lamé velvet bodysuit

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ZIGGY

High-waisted pants in black vinyl




ELLA

Tweed coat with stand-up collar

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MOODY

Tweed trousers




EUPRAXIA

Hortense printed silk blouse




ESA

Fuchsia silk satin blouse

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ULYSSE

Fuchsia silk satin trousers




TAYLOR

Dusty pink velvet bodysuit

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ELLA

Powder pink vinyl coat



RUSS

Blue velvet jumpsuit



SUPERNATURE 
BY OLIVIA DACOSTA




ELLA

Tweed coat

high collar


FLORA

Blue lamé velvet jumpsuit




RINGO

Straight cut coat in burgundy alpaca wool

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ELLA

Powder pink vinyl coat

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ZIGGY

Snow washed denim trousers


RUSS

Blue velvet jumpsuit




DOORS

Black satin top

Victorian-inspired collar

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MOODY

HORTENSE printed velvet trousers


TAYLOR

Dusty pink velvet bodysuit

-

ZIGGY

High-waisted pants in snow washed denim




BETTE

HORTENSE printed velvet blouse

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MOODY

HORTENSE printed velvet trousers


ARETHA

HORTENSE printed velvet jacket

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ZIGGY

High-waisted pants in black vinyl


CREDITS

Production - De Bon Air

DA musical - Melody Landeroin

Music - Sunata
Photographers - Emmanuel Giraud and Olivia Da Costa

Model - Léa Bonneau

Style - Tiphaine Menon