Shooting campaign SS24

To mark the launch of the Blue Sand spring-summer 2024 collection, we invite you behind the scenes of the campaign shoot. The setting is the heart of the Chevreuse forest, in the Yvelines region of France. Welcome to Villa Goupil, an incredible troglodyte house-sculpture dating from the late 60s, designed by French architect Jacques Couëlle. This timeless place offers an exceptional setting, with stone alcoves and decorations blending 60's pieces with natural and even botanical elements.
We collaborated with Louise Follain to create the visual DA for this campaign, Louise who is also the face of the Blue Sand collection. Model, founder and editor-in-chief of Combo Magazine, in a word, creative, Louise brings her trademark retro vibe to this shoot. The images reflect the surreal, intimate and vintage inspirations of the Blue Sand collection, a feeling that is also due to the work of Aaron Crossman, the campaign's photographer, whose lighting work perfectly sets the tone of the collection in the images.